5 Strategies to Bridge the Mobile-to-Store Gap
Mobile has become the gateway to the shopping experience. Whether a consumer is using their smartphone to get started on their shopping journey, research prices, or connect to their wallet, retailers need the ability to influence them at any point.
In this guide you will learn five strategies to help you leverage the important mobile moments and drive foot traffic into your stores.
- Understand the new shopping journey and disrupt it in your favor
- Shift to a mobile first mentality
- Borrow mobile moments from third parties
- Leverage geo-targeting
- Measure the 360 degree shopping journey