Looking for Loyalty? RetailMeNot Has 3 Affiliate Strategies To Help
By: Magali Darling, VP Retail and Brand Solutions at RetailMeNot
Along with business attire, handshakes, and packed sports bars, brand loyalty appears to be another victim of COVID-19. Here at RetailMeNot, we have a front-row seat on the challenges retailers face as a result of the pandemic and the ways they have adapted. With older consumers, new income segments, and traditional in-store shoppers now online, retailers have had to rethink the customer experience and address new segment needs. They are also having to think more about hanging on to the new customers they bring in.