Pandemic Lessons from RetailMeNot's 50,000 Retail Partnerships
By: Magali Darling, VP Retail and Brand Solutions at RetailMeNot
How does the retail landscape look from an affiliate's perspective? Thanks to our thousands of relationships with retailers around the world, RetailMeNot has a unique vantage point from which to monitor the retail ecosystem and consumer behavior.
We also have a role to play in helping our partners adapt to changing market conditions and trends, so as you can imagine, in 2020 our partnerships required a new level of collaboration.